Updated: Aug 11
In business, a brand defines identity and identity dictates market position. This is also just as true when it comes to establishing one’s position and identity on Amazon as an online seller. With so many international sellers on the platform, it is necessary to set yourself apart from the masses.
If you are an Amazon seller looking to really break out and make a name for yourself on the platform, you need to fully understand the value of a strong brand for online sellers, especially on highly competitive platforms like Amazon.
So How Does Business Branding Work?
In the same way that the first piece of information exchanged when two people meet is their names, we can treat brands much the same. The first impression and impact you get from a brand is its name.
As with people, this is the most basic way to identify and differentiate: with a name. As you get to know someone better, you begin to relate that person’s name with their characteristics.
Over time, what was once an acquaintance becomes a friend. As the friendship develops, you establish trustworthiness and other defining qualities. In any relationship, time must be invested, open lines of communication established, and all necessary efforts needed to strengthen the connection made. Building a strong relationship is just as important between a brand and its consumers and follows much the same path.
Strong Branding Starts with Strong Beginnings
In business, whether online or offline, the story of the beginning matters. With the right motivation and right passion as the basis of any organization, a business has endless possibilities for success.
Building a reputation early on in the process is crucial to outlining the growth of the organization. Although operations may not immediately offer profitable results as desired, the steps you take early on and procedures you set in place build the basis for stronger brand awareness later on down the road. Over time, this solid foundation will create more trust in your product and immediate recognition. This is how a strong brand is built and how it grows to becoming a leading name in the market.
Profit is Not the Only Reward of Strong Branding
Money is not the only measure of a strong brand. It is merely one of the rewards–albeit a very welcomed reward–of having a strong and established brand that is recognized on a market like Amazon.
What you should know about the natural cycle of business organizations is that they thrive in dealing with market uncertainties. In any form of business, nothing is a given, not success or profit. This holds true when you engage in online selling platforms like Amazon. Businesses often follow a pattern of ups and downs according to the general behavior of the economy and are at the whims of the general consumer public. Therefore, as the economy goes through certain cycles of fluctuations, it is natural for businesses to follow suit and go through the same ups and downs as well. The ability to adapt to these changes and come out on top speaks to a brand’s strength and is critical to keeping the business going amidst the sudden changes in the economy.
So, how do you measure a brand’s staying power amidst the existence of massive market and economic fluctuations?
ONE: Consistency of Sales
It is best to have a consistent flow of sales even if that means your day-to-day sales fluctuate. Sales consistency requires that a business employs an effective marketing strategy that pushes the target individuals to pay attention to what the business has to offer.
In the age of globalization and world marketplaces, it is critical that businesses engage in online selling, which is why Amazon proves so popular. Consistency in marketing is crucial to reaching and maintaining consistent sales. Marketing efforts should also span multiple channels to build a presence through ever growing outlets such as social media, which can act as a means to reach the right customer and build on sales.
TWO: Recognized Brand Trusted by the Market
Every day, there is the possibility of losing out to alternative brands. There are newcomers along the way who continue to challenge the current standing of veteran businesses, which is affected by changing customer perception. A trusted brand, on the other hand, will not easily be replaced if they have trusted customer relationships in place.
Even in the face of market adjustments and economic fluctuations, loyal consumers who trust a recognized brand will not easily shift to another brand, even when faced with minor variations in elements such as price.
THREE: Industry Changes Do Not Easily Break the Brand’s Reputation
At times, it is the industry itself that goes through certain changes and adjustments that will generally affect the operation of the business. From packaging to marketing strategies to other operational efforts that a brand undertakes, sometimes businesses undergo certain changes that may become obvious to the target market. Some of these shifts may even be by design, such as an intentional rebranding.
Nonetheless, if the brand’s reputation keeps a solid foothold with followers and continues to make a mark on its niche within society, the market will recognize this and the organization can exhibit resilience within a changing landscape, while not completely losing out to the existing competition.
If you are a seller on Amazon, whether you are just beginning or already a long-time seller, finding a way to establish a strong brand will certainly benefit you now and as you plan to expand your business further in the future. As noted in this post, there are certain factors that must be considered for any seller when they are faced with creating a retail presence that provokes immediate recognition among consumers.
In addition to an entrepreneur who brings pure gumption to the table, tools have emerged that are designed to improve business presence online, from basic marketing strategies to software that manages Amazon FBA business inventory, pricing, and more, and all of these combined can add to the ability of a business to establish a strong, solid brand.
To become an Amazon seller, and a successful one at that, you particularly need to invest in the right kind of marketing strategy to guarantee that your brand will make waves and become a trusted name in the market to warrant greater influence.
With the right approach, an Amazon business will not only be able to garner a consistent profit flow, it could also be protected from being affected by the many fluctuations happening both in the local, national, and international economy.
If you’re an Amazon entrepreneur and have mastered the marketplace and already built strong brands but you’re interested in exploring your options and you want to figure out how to sell your Amazon business, at UmbrellaFund we have more than enough experience to lead you through the process and make sure you have a successful, smooth exit.