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Top 3 Reasons Amazon Private Label Brand Owners Sell Their Business



Selling on Amazon has never been more profitable, and potential just keeps growing. The market keeps filling with more and more e-commerce sellers, and is now opening its doors to online transactions more readily. As FBA businesses grow at a staggering rate, demand for instantaneous access to online products and consumer spending keeps growing right along with it.


Private label sellers, who take a generic product and rebrand with their own label, have also been reaching record high sales on Amazon, with small and medium businesses raking in almost 60% more on Prime Day 2020 than the previous year. When a private label has an established name and trusted background, it’s that much easier to leave your mark and build a strong customer base.


As the industry grows bigger and pressure mounts on sellers to deliver faster, have the top reviews, and always stay one step ahead of the competition, sometimes keeping up with the constant demands can wear on you. If you are a private label seller and you’ve found success on Amazon, but lately it feels like your operation–while booming–is becoming more exhausting every day, then you may want to quit while you’re ahead. If you have a private label Amazon FBA business and you’re ready for a change of pace, keep reading to find out why, and how to sell your business to an experienced and trusted Amazon Aggregator so you come out on top.


Top Three Reasons to Sell Your Amazon Private Label Business


1. Rising Customer Demand Makes Proper Management a Burden


Many Amazon sellers who operate under a private label have the principle goal of selling on the platform to create a successful brand name to build into a profitable business. This often outweighs a strong connection to a brand or product, as private label sellers focus more attention on the business acumen that it takes to launch and market solid merchandise. Because of this, once an FBA business becomes too taxing personally with heavy management requirements, entrepreneurs often move onto the next venture to grow and nurture a new project.


If you’re like a lot of Amazon third-party sellers, then you have opted to sell on the platform in the hopes of achieving financial success, while staying free from the hustle and bustle of managing a huge business. Nevertheless, because of the weight and sprawl that Amazon brings with it, it is evident that when your brand starts to grow, more complex management strategies should be put in place to maintain the pace of growth. This always requires both time and money to keep your business up to par, and finding a team to shoulder some of the burden of meeting these demands may not be that easy.


Running an FBA business with multiple employees requires that you handle the management of the staff and the operations at the same time, yet not everyone who gets into the Amazon selling game wants to engage in the tedious task of micro-management. This is where Amazon acquisition companies come in: acquisition companies like UmbrellaFund offer Amazon private label sellers the option of a clean and profitable exit from the platform by taking on their business and brand. As an FBA seller, this will not only take the pressure off your shoulders, but would give the label you started a chance to grow even bigger under an established and systematic form of management.


2. Fierce Growing Competition with Other Private Labels


Since the pandemic spread across the globe in early 2020, people have been moving online, with sellers opening their businesses to e-commerce marketplaces and shoppers turning to the internet to make purchases. As one of the most trusted international online platforms, Amazon serves a large selling community that provides a springboard for startups. Because of this, numbers of FBA sellers have risen, even in the middle of other companies pausing or slowing down.


New sellers are constantly flooding into the Amazon platform hoping to make it big. Private labels businesses in Amazon are an especially enticing setup on the platform because of the distinct support offered, such as Brand Registry.


During the onset of the pandemic, the range of private label sellers increased by two percent. While this may seem quite small, considering the sheer amount of sellers that Amazon embraces, a 2% increase is a big thing. It basically means that more private label sellers are trusting the Amazon platform to cater to their profit goals for 2021.


Given this rise in the number of private label sellers in Amazon, the competition simply gets tougher and tougher. Nonetheless, the victors of this competitive challenge develop a more effective pattern of handling customer-centered marketing and services. From finding the right niche to picking the right logistics to ensure efficient product delivery, private label sellers are learning and working their way up the Amazon selling system to nab the best share from the market.


At this point, every seller must evaluate their situation: if you haven’t reached the apex yet and still find yourself struggling to make it to page one of the Amazon search results, do you still want to keep fighting? And, on the other hand, if you have laid your claim as one of the top sellers, with consistent reviews and a hot product, when do you take on your next challenge? If you’re facing either one of these scenarios, selling your FBA business can be a gift, allowing you a smooth exit. If you’re tired of the increasing competition, talk to an Amazon Aggregator to see what they can do for you, and learn more about the knowledgeable staff and their tried and true strategies.


3. Marketing is a Job in Itself


Marketing a private label Amazon business can somewhat be tricky.


You have to make sure that your marketing tactics are directed towards the audience that you specifically serve, and that you are doing an effective job of reaching them with a convincing message. You could have the best and cheapest product around, but if your message doesn’t get out, nothing else matters. You need to guarantee you hook the attention of your target shopper and turn them into a buyer. If you’re a hands-on entrepreneur, this may come as a growing pain, adding more moving pieces to the mix, leaving you feeling out of control.


While maybe not easily achievable for a one-person private label business on the platform, proper marketing becomes a streamlined process when a stable system is in place, as it is with Amazon acquisition companies. A well-versed aggregator has experience and connections, with aspects like advertising and marketing honed to a fine craft.


If you have grown your private label to a satisfactory point, but don’t want to keep up with the demands of constant SEO optimization or the creation of social media posts anymore, you can step back from it all and still see so many rewards when you find the right Amazon Aggregator to invest in your label.


So How Do You Sell Your Amazon FBA Business?


Private label businesses in Amazon are successfully making a name in the platform. Some relish the fast-paced growth that Amazon offers, while others thrive on the thrill of a startup, but are always anxious for the next entrepreneurial project. If you are an FBA private label seller and you fall into the latter category, we can smooth your transition while allowing you the funds necessary to take on the next challenge.


On the other hand, if you find yourself in the former, then once your Amazon seller business sees some growth, preparing for the unexpected is critical to maintaining a steady rate. When it comes to improving your business strategy and considering the next step, you must weigh the pros and cons of pursuing the business further as a sole proprietor, or decide whether it’s worth it to take on more employees. You can always find out the value of your FBA business so that you’re in a position to make a well-informed decision going forward, even if that decision is to sell your label and walk away.


Amazon acquisition companies like UmbrellaFund are equipped to provide you with a better outlook on all possibilities open to you. Selling your private label business can give you the means to take the next step towards success and move onto the business endeavor.


Have doubts? At UmbrellaFund, we’re happy to answer any questions you may have.


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